Our Website Design Process — Step by Step

Stage 1: Discovery & Strategy

Every website project begins with a thorough discovery phase. We learn about your business, target audience, competitors, and goals — and define the website's scope: number of pages, features required, content needs and technical specifications.

We conduct keyword research during discovery to understand what your target customers in Delhi search for, so the website's structure and content are built around real search intent from day one.

Stage 2: Wireframing & Structure

Before any visual design begins, we create wireframes — simplified layout blueprints showing the structure and hierarchy of each page. Wireframes define where content, calls to action, navigation and images will sit, without the distraction of colours and fonts.

This stage aligns everyone on content structure and user flow before visual design begins, preventing expensive rework later. We review wireframes with clients and incorporate feedback before proceeding.

Stage 3: Visual Design

With structure approved, our designers create the visual design — applying your brand colours, fonts, imagery and style to the wireframe structure. We begin with the homepage design for approval before designing interior page templates.

All designs are created mobile-first — designing for the smallest screen first, then adapting for tablets and desktops. This ensures the mobile experience (which Google prioritises) is never an afterthought.

Stage 4: Development

Approved designs are built into working web pages. Our developers write clean, semantic HTML that search engines can understand; implement responsive CSS for all screen sizes; optimise images for web (compression without quality loss); and integrate your CMS (usually WordPress) for content management.

Technical SEO is built into development: proper heading structure, canonical tags, XML sitemap, robots.txt, schema markup, and Google Analytics and Search Console integration are all implemented before launch.

Stage 5: Testing & QA

Before launch, every website undergoes comprehensive testing: cross-browser compatibility (Chrome, Firefox, Safari, Edge); device testing (multiple phone models, tablets); form submission and functionality testing; page speed assessment and optimisation; broken link checking; SEO pre-launch checklist review; and client review and sign-off.

For redesigns, we conduct a full SEO migration audit — ensuring all existing URLs are properly handled with 301 redirects where changed, preserving all accumulated SEO value.

Stage 6: Launch & Post-Launch Monitoring

On launch day, we deploy the website and immediately verify: all pages are live and indexed correctly; Google Search Console is connected and showing no critical errors; Analytics is tracking correctly; all forms are working; and Core Web Vitals scores meet Google's thresholds.

For the first 30 days post-launch, we monitor Search Console daily for any indexation issues or coverage errors, providing immediate fixes where needed.